She said (pretty much verbatim), “Your text and language are great – very ‘Cyn,’ but you need more images to bring it to life.”
I rationalized, “But my website should be about my clients – their images in my portfolio and their stories in my blog. I want it to be very clean.”
She took a moment to respond, giving us both time to digest my reasoning. Then she pointed to three very important places on my site – Strategy, Resources, and Clients. She asked, “When will your clients provide the imagery that could bring these pages to life – break up the topics or make them more playful – like you?”
Ouch, point taken. It took me a couple days of letting ideas rattle around in my brain to come up with a solution. I had a lot of varied topics and ideas that I needed to bring together in one set of coordinated images.
Then it hit me! I love to take something that is common and recognizable and put a personal tweak on it. I have loved the visual impact of icons ever since I took my first DOS class and figured out how to monkey around the C prompt.
The web icons available in Illustrator provided the bare bones that could be customized into 14 custom CYNWORKS icons just by:
- changing black to the CYNWORKS Pantone 171 brand color
- thinning down the lines to create a relationship with THE CYNWORKS custom font, Vacant Regular
- tweaking the text and images to convey an emotional relationship to the concept or product represented by the icon
It’s subtle, yet it still provides the personality to amp up the pages without distracting from the real purpose of the site – to highlight the important work my clients are doing.