I think it’s important to understand your mission and philosophy of what you’re doing on the web when choosing who to work with. I choose WordPress.com for many cost and function reasons that you can read here.
Philosophically, I think of WordPress.com as the control room where one can manage the way one’s point of view is displayed. It is an online space where one interacts with visitors, clients/customers, and people of influence. I want people to:
- Find my clients easily and navigate their site effortlessly
- Read what my client has to say
- See the images that represent my client’s work or business
- Want to connect
- Spread the word
- Make purchases
In addition to a website, some easy-to-use and customize resources for art & business PR include:
The reason to master these media is to draw people back to my client’s site for more visuals and more information, again with the goal of interacting and creating a fiscal relationship.
I tell my clients, “It’s important to remember that the quality of your site will depend on the quality of your content.”
- Can you create visually strong, graphic images that are sized consistently for your site?
- Can you write appealing language?
- Can you manage fonts, text, bullets, and paragraph headings in a way that is easy to read?
- That’s essential for making your site appealing – especially to strangers!
That’s why my clients and I work so hard to make sure what they show and say is expressive of their identity in their work – whether that’s art or commerce or service.
My clients make all kinds of “crazy” requests that inspire new ideas of how to make my sites better almost weekly. Plus, WordPress.com developers blog or send emails with items they’ve made better. I like being part of a system that is continually improving backed by hundreds of people who believe in contributing their talent.