$300

DESIGN

You will have a customized  Constant Contact template with logo, header, background colors, fonts, and blocks for text. This template will be the template you use every two weeks when you put in your promotions for your clients. I will show you how to use this template the first two times you put together your emails – either in person or we can work over the phone.

FUNCTIONALITY

In addition to places to add customized content, your Constant Contact template will include:

• Forward to a friend
• Unsubscribe
• View in web browser
• Share via social media – Facebook and Twitter

CONNECT TO YOUR MEDIA

This template will also contain:

• A physical address for your business
• A phone number for your business
• Contact info including: email, Facebook, Twitter, Linked in
• Link to your website/blog
• Hours your business is open to the public (if needed)

CLIENT MANAGEMENT

I will import and label your mailing list(s). You provide an Excel spreadsheet or a Text document (.xls, .xlsx, .txt, or .csv) that contains names and email addresses. You can add additional information if you have it. All names must be people you know who have opted in to receiving information from you.
I will add these names to your account, where you can easily manage them in the future.

PLANNING TOOLS

I will provide you with a printable PDF that will give you a roadmap to how much information can be contained in your email. It will also show you what photo sizes to use. Here’s an example I provided for my client New Pieces Quilt Store, located in Berkeley, CA. This is useful when you want to plan out your email campaign but must be away from your computer. It is also useful if more than one person at your business is in charge of designing campaigns and you want to draft your ideas on paper first.

PHOTO STRATEGY

Constant Contact allows you to include up to 5 images in one email (including the header). If you want to have additional images, you can pay for additional storage on Constant Contact, or you can upload photos somewhere else on the web and link to them. I have clients who use Flickr for this purpose; I have clients who put the images on their blogs. We can decide what is best for you.

CALENDAR

My recommendation is to send out your Constant Contact email either twice a month or every two weeks. Be consistent. You can have the entire email set up ahead of time and set it to send on a timer.

COORDINATION

I will help you brainstorm your first 3-month email campaign, coordinating the message to go with your business initiatives. This will overlap with your marketing via your blog and social media and should provide robust outreach for your business.

LINKS

If you allow me administrative access to your Facebook page (not a personal page) and your WordPress.com blog, I will add the functionality so that people who visit your sites can register for your mailing lists. If you do not use these tools or are not able to give me direct access, then I will give you the links to the Constant Contact instructions to add this functionality to the resources you do use.