To close out 2010, I sent my clients a small gift… one that met all of my criteria for gift-giving – functional, stylish, and designed to help the recipient grow and prosper.
You guessed it! I gave them each a blogging notebook!
The idea is to stash the notebook in your bag and then to whip it out whenever a notion, concept, or quote strikes you as worth future pondering.
Here are just a few places I’ve used my own blogging notebook in the past month:
- Any meeting – no matter the topic, because it will always relate back to the way people think and behave
- Driving – billboards, hand-written signs, and radio interviews can all inspire
- Driving – because this is often when one has time to reflect on recent activities
- Gatherings – sometimes you have to excuse yourself to the coatroom during a party, but I find people are particularly quote-worthy when they’re loosened up in a social environment
- Coffee shops & libraries – watching people is a good way to think about what matters to real people you could reach out and touch
This week, I ran across some great ideas about blogging from two smart ladies, Alyson Stanfield and April Bowles-Olin. I particularly like April’s take about using your blog (and your time) wisely. She suggests building brand through your perceptions but to always be very clear about what you are selling.
Alyson Stanfield – Art Biz Blog
Do you feel pressure to write the perfect blog post in a single sitting?
That’s rarely how good blog posts come together.
The secret to having a vibrant blog is to juggle a number of ideas for posts so that you’re writing a little bit at a time rather than an entire post at once.
The secret to coming up with these ideas in the first place is . . . are you ready for it?
April Bowles-Olin – Blacksburg Belle
One of the most common questions I get from creative entrepreneurs when I’m consulting with them on their blogs is, “How do I get my readers to buy my stuff?”
I’ve found that there are 3 main reasons why readers don’t buy:
- The blogger doesn’t have an obvious way for readers to buy.
- The blogger doesn’t blog about anything related to her products.
- The blogger only posts products as he uploads them to Etsy or his online store.
Happy selling to you via blogging in 2011!